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Reach partners meeting up
Our colleagues and friends from Apogee in Hong Kong, Jo Wong and Daniel Szuk, visited us in London this week. It was really lovely to have them around at the studio for a day and to engage in all sorts...
View ArticleKeynote and workshop at Co-Design Live
Bas has been invited to speak at the Co-Design Live conference in Utrecht on 11 December, organised by dr Remko van der Lugt at Hogeschool Utrecht. Bas will deliver a keynote, followed by a workshop on...
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Creating design briefs on patient dignity
The Design Council and the Department of Health in the UK initiated late 2009 a national design challenge ‘Design for Patient Dignity‘. STBY was asked to contribute to the exploratory research that...
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Services to support complex decision making
In collaboration with Broca & Wernicke, STBY investigated the complex decision making processes within hospitals on the application of surgical treatments. We interviewed people throughout the...
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Co-creating education
In the early stages of developing a new international master course, the University of Tilburg was interested in a series of empathic conversations with students to explore some first ideas and...
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Innovation Lecture 2009
On 8 December Geke was one of the round-table moderators at the annual Innovation Lecture, organised by the Dutch Ministery of Economic Affairs. The topic of this most recent Innovation Lecture was...
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Design for society
To celebrate its 15th anniversary, The Waag Society in Amsterdam organised a ‘Socratic Conversation on Design for Society on 15 December. Bas was one of the guest speakers invited to take part in this...
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Charging up around the world
How do people around the world charge their mobile devices? How do they use electricity in their households, and how do they think about their energy usage? Together with all the partners in the Reach...
View ArticleService Design Talks 20/1
On 20 January we will be getting together again to discuss another recently published and interesting book related to Service Design. This time it’s Tim Brown’s new book ‘Change by Design’. A must read...
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Tools for tomorrow’s public policies
About sixty representatives, researchers, sociologists and creatives met up at La Boate, in Marseille, to invent tools for tomorrow’s public policies, and imagine the future of the 26 french regions....
View ArticleDesign Research for Service Innovation
Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both...
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Call for papers on Service Design
The academic journal Behaviour and Information Technology has accepted to publish a special issue on ‘Services and Human-Computer Interaction: New Opportunities’. A call for papers, explaining the...
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Global Innovation Group
For clients who are looking for full service innovation projects, including research, concept development and business strategy, we have initiated a partnership with world class international...
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Reach: Global Design Research Network
Reach is a network of highly skilled and experienced companies around the world with a deep expertise in design research. Our experience in both design and customer research enables us to seamlessly...
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Meet the STBY team
STBY has a small and highly specialised team of senior researchers and consultants. We have extensive experience with research, strategy, design and project management. We are used to working in...
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New website Service Design Netwerk Nederland
We finally managed to sit down together for a day and compile a coherent website for the Dutch Service Design Network. The design had been prepared by EdenSpiekermann for a while already, but we were...
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Laura Pandelle
Laura is a talented and very committed design student at ENSCI-les Ateliers in Paris. She worked with us on various projects as a design researcher. She has assisted the UK research team with tasks...
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Service Design Thinks Amsterdam
The first Service Design Thinks event in Amsterdam on 18 February was a great succes. The beautiful room, generously offered to us by the Waag Society, was packed with people from various backgrounds...
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Guest lectures at Business Schools
Geke van Dijk has been invited to give guest lectures at executive seminars in two different Business Schools. On 8 February she spoke at the Tias Nimbas Business School (University of Tilburg, NL) in...
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Marie de Vos
Marie is a design researcher based in STBY’s Amsterdam office. She is mostly involved in the research projects STBY run out of Amsterdam, for which she deals with both operational management and the...
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